Evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives
for the selected organisation D1
Dear riverside café owner,
I will be evaluating and justifying the use of the promotional mix in relation to marketing objectives
for riverside café.
The first promotional mix that I used for riverside café was advertising promotion by creating a
Facebook page and advertise by posting relevant content. This form of advertising promotion is an
effective way of meeting the objectives of riverside café’s campaign and there are various reasons
why, there are also benefits and limitation of this form of promotion. For example, the benefit of
this form of promotion is that it helps meet wide range of audience, Facebook is a platform where
wide range of age group uses and in this platform, it can be advertised 24/7 which means it means
that more people are being aware of the business which is one of the objective that was set for the
campaign. However, there are limitations of advertising on social media is that things can go viral
easily which can also benefit the business however having bad reviews and feedback can also affect
the business, this can lead to a long term side effect such as the sales of the goods and services.
Furthermore, the objective set for this promotion is effective because it benefits the campaign. For
example, the time that this advertisement will be launched is in from May 1s to June 1st, this is a
good timing and is effective in achieving the campaign ’s objectives because it is a summer based
event, it is a good time to promote the business when it is reaching toward summer where more
customer would want to try out new places, this allows the campaign to gain sales. The targeted
market for the campaign is parents with children and audience from the age range of 18 – 40, in this
particular promotion, it is targeting 18 – 40 year olds because research shows that people from the
age of 18-40 are more likely to have children. Knowing the target market helps the campaign
because knowing this helps make advertisements that suit the targeted audiences. It is expected to
gain product sales and services because target market is identifying which means specific
advertisements can be created to target them.
for the selected organisation D1
Dear riverside café owner,
I will be evaluating and justifying the use of the promotional mix in relation to marketing objectives
for riverside café.
The first promotional mix that I used for riverside café was advertising promotion by creating a
Facebook page and advertise by posting relevant content. This form of advertising promotion is an
effective way of meeting the objectives of riverside café’s campaign and there are various reasons
why, there are also benefits and limitation of this form of promotion. For example, the benefit of
this form of promotion is that it helps meet wide range of audience, Facebook is a platform where
wide range of age group uses and in this platform, it can be advertised 24/7 which means it means
that more people are being aware of the business which is one of the objective that was set for the
campaign. However, there are limitations of advertising on social media is that things can go viral
easily which can also benefit the business however having bad reviews and feedback can also affect
the business, this can lead to a long term side effect such as the sales of the goods and services.
Furthermore, the objective set for this promotion is effective because it benefits the campaign. For
example, the time that this advertisement will be launched is in from May 1s to June 1st, this is a
good timing and is effective in achieving the campaign ’s objectives because it is a summer based
event, it is a good time to promote the business when it is reaching toward summer where more
customer would want to try out new places, this allows the campaign to gain sales. The targeted
market for the campaign is parents with children and audience from the age range of 18 – 40, in this
particular promotion, it is targeting 18 – 40 year olds because research shows that people from the
age of 18-40 are more likely to have children. Knowing the target market helps the campaign
because knowing this helps make advertisements that suit the targeted audiences. It is expected to
gain product sales and services because target market is identifying which means specific
advertisements can be created to target them.
