Explain the advantages and disadvantages of using professional agencies in ensuring promotional
success. M2
There are various disadvantages and advantages of using professional agencies to ensure promotion
success.
Advantages:
Specialist staff
One advantage that professional agencies such as AMV have is that they have specialist staffs that
will ensure promotional success to a business. AMV will have a team of staff specialising in planning,
developing and implementing a promotional campaign. For example, AMV has specialist in
accounting, specialist in creative departments such as graphic designer as well as media specialist.
Specialist in different department’s means that AMV will be able to fully support their clients, this is
great because AMV’s client won’t have to get hire specialist which would have been more expensive
Furthermore, having specialist in accounting department means that the client will be able to find
out how much the advertisement will cost as well as how much the client is willing to spend. Whilst
the creative department will be in charge of the different types of advertisement design whether it
be animation or real life style of advertisement, this is also where the client and the designer make
sure they choose the right type of style for their targeted audience. However media specialist will
ensure to do market research for their client, making sure to find their target market. The advert
above is a advert for Sainsbury’s apple pie, in order to make the advert possible, the clients and the
specialist had to go through the accounting department, creative depart as well as media
department to make this advert come to life.
, Contacts
Agencies such as AMV have contacts to gain access to resources and achieve cost reductions such as
actors and actresses from Hollywood. For example, the picture above shows that celebrity James
Cordon, Bret McKenzie is doing voice over and is advertising Sainsbury’s Christmas products. By
using AMV, Sainsbury was able to get hold of Bret McKenzie, this means that followers or fans of
Bret McKenzie will watch the television advertisement that was created for walkers by AMV allowing
walkers to gain potential new customer. In long run, it can be beneficial because it increases sales
and revenue of Walkers. This is great for Walkers because Sainsbury’s was able to include Bret
McKenzie in the advert which would not have been possible without the help of AMV. Without AMV,
Sainsbury would have to contact other actors which would have been time consuming as Sainsbury
does not have as much contacts as AMV does.
Cost effective
success. M2
There are various disadvantages and advantages of using professional agencies to ensure promotion
success.
Advantages:
Specialist staff
One advantage that professional agencies such as AMV have is that they have specialist staffs that
will ensure promotional success to a business. AMV will have a team of staff specialising in planning,
developing and implementing a promotional campaign. For example, AMV has specialist in
accounting, specialist in creative departments such as graphic designer as well as media specialist.
Specialist in different department’s means that AMV will be able to fully support their clients, this is
great because AMV’s client won’t have to get hire specialist which would have been more expensive
Furthermore, having specialist in accounting department means that the client will be able to find
out how much the advertisement will cost as well as how much the client is willing to spend. Whilst
the creative department will be in charge of the different types of advertisement design whether it
be animation or real life style of advertisement, this is also where the client and the designer make
sure they choose the right type of style for their targeted audience. However media specialist will
ensure to do market research for their client, making sure to find their target market. The advert
above is a advert for Sainsbury’s apple pie, in order to make the advert possible, the clients and the
specialist had to go through the accounting department, creative depart as well as media
department to make this advert come to life.
, Contacts
Agencies such as AMV have contacts to gain access to resources and achieve cost reductions such as
actors and actresses from Hollywood. For example, the picture above shows that celebrity James
Cordon, Bret McKenzie is doing voice over and is advertising Sainsbury’s Christmas products. By
using AMV, Sainsbury was able to get hold of Bret McKenzie, this means that followers or fans of
Bret McKenzie will watch the television advertisement that was created for walkers by AMV allowing
walkers to gain potential new customer. In long run, it can be beneficial because it increases sales
and revenue of Walkers. This is great for Walkers because Sainsbury’s was able to include Bret
McKenzie in the advert which would not have been possible without the help of AMV. Without AMV,
Sainsbury would have to contact other actors which would have been time consuming as Sainsbury
does not have as much contacts as AMV does.
Cost effective
