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(U8 A1) M1: Job role comparisons

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unit 8 btec business

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SAFIA HUSSAIN
U8 A1
M1

Task Five: Job roles comparisons.

Tesco’s and Nadeem Plaza are completely different businesses, of different sizes and selling different
products.

The marketing assistant at Tesco is responsible for the making of campaigns to encourage and
persuade customers to buy their products to gain more sales and income for the business. The
marketing assistant will make campaigns and documentation such as posters and scripts for TV
adverts under the supervision of the marketing manager.

At Nadeem the marketing assistant has a similar role to the one of Tesco’s. Both marketing assistants
have to respond to the needs of the marketing manager who is above the marketing assistant in the
business hierarchy. The marketing assistants both have the responsibilities and roles to entice more
customers to their business rather than competitors, this is due to the fact they are both trying to
sell their products in the best light as possible.

The job roles are similar because they have the same purpose of trying to encourage customers to
buy their products, however there is a difference in the scale of their reach for the campaigns.
Tesco’s is a worldwide brand and business known to many due to their diverse business that is
situated in many places all over the world.

The campaign of Tesco’s made by the marketing assistant developed must be able to be understood
by people around the world, whereas the Nadeem Plaza marketing manager focuses more on just
Luton and the postcode area of LU4, & 1.

This campaign is small because Nadeem is only situated in Luton and as customers who live in Luton.
There is also a difference in budgets available as the marketing assistant at Nadeem Plaza will have a
smaller budget to manage compared to the marketing assistant at Tesco’s which as a business
produces more income.

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