P2
Stakeholder interest Benefit and drawbacks to Potential for stakeholder
(Primary/Secondary) stakeholder of ethical conflict
behaviour
Employees: The benefits of how they treat Some may say that providing
Having a stable employment, their employees are that they fair pay and sharing profits
treated and paid fairly, good share profits, provide fair pay, would affect the overall profits,
work environment and they provide a scheme to make this would make them angry as
employee benefits the workplace fun called ‘Joy they want profits to be up
Gang’, and they participate in a rather than the wages of the
Community Volunteer Program. employees.
Owners/shareholders: The benefits of how the Most shareholders would
Making profit, being ethical and owners/shareholders operate the understand that CCSR is vital for
getting money back from company are: they include the a company when being ethical
investment Corporate social responsibility these days, however some
program within their activities, would suggest that it would be
they attend at a 2-day festival a waste of time and money
/picnic which can impact the
productivity of the company.
This would lead to conflict
between shareholders as not
everybody has the same view.
Customers: Ben & Jerry's have interests in Focusing outside the business
Value for money and specific specific causes such as Rainforest allows the company to be aware
causes the company cares crunch as it shows how ethical of the environment and other
about they are towards the causes. However, some
environment and how well they shareholders would say that it is
look towards customers. distracting and can lead to
changes within the company,
which may lead to a negative
outcome. This will create a
conflict between shareholders
and customers.
Suppliers: Ben & Jerry's have a range of Since Ben & Jerry’s was
Receive regular orders, being suppliers, from their hometown established in Vermont it was
paid promptly, livelihood of Vermont to Maine’s easy to find a nearby dairy
depends on Ben & Jerry passamaquoddy Indians. The farmers. However, this may not
company helps these farmers and be the best dairy farm there is,
suppliers receive a livelihood this will lead to shareholders to
from the trading they do with the argue as they want the best
company. These are the quality of ice cream they can
Stakeholder interest Benefit and drawbacks to Potential for stakeholder
(Primary/Secondary) stakeholder of ethical conflict
behaviour
Employees: The benefits of how they treat Some may say that providing
Having a stable employment, their employees are that they fair pay and sharing profits
treated and paid fairly, good share profits, provide fair pay, would affect the overall profits,
work environment and they provide a scheme to make this would make them angry as
employee benefits the workplace fun called ‘Joy they want profits to be up
Gang’, and they participate in a rather than the wages of the
Community Volunteer Program. employees.
Owners/shareholders: The benefits of how the Most shareholders would
Making profit, being ethical and owners/shareholders operate the understand that CCSR is vital for
getting money back from company are: they include the a company when being ethical
investment Corporate social responsibility these days, however some
program within their activities, would suggest that it would be
they attend at a 2-day festival a waste of time and money
/picnic which can impact the
productivity of the company.
This would lead to conflict
between shareholders as not
everybody has the same view.
Customers: Ben & Jerry's have interests in Focusing outside the business
Value for money and specific specific causes such as Rainforest allows the company to be aware
causes the company cares crunch as it shows how ethical of the environment and other
about they are towards the causes. However, some
environment and how well they shareholders would say that it is
look towards customers. distracting and can lead to
changes within the company,
which may lead to a negative
outcome. This will create a
conflict between shareholders
and customers.
Suppliers: Ben & Jerry's have a range of Since Ben & Jerry’s was
Receive regular orders, being suppliers, from their hometown established in Vermont it was
paid promptly, livelihood of Vermont to Maine’s easy to find a nearby dairy
depends on Ben & Jerry passamaquoddy Indians. The farmers. However, this may not
company helps these farmers and be the best dairy farm there is,
suppliers receive a livelihood this will lead to shareholders to
from the trading they do with the argue as they want the best
company. These are the quality of ice cream they can
