Customer Service NRF-Chapter 1 Rated A+
Brick-and-mortar The presence of a physical storefront and face-to-face customer experiences. Closeout stores Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturers' price. Ex: Marshalls, Ross Commercial cue Advertising message that impacts purchase decisions Comparison shopper The customer who spends time searching for the best price or deal on the item she is looking to purchase. Convenience stores These stores aim at providing their customers a convenient shopping experience. These general merchandise stores are easily accessible, small in size, with quick shopping and easy checkout. Ex: 7-Eleven, Phillip 66 Department stores These stores offer good service and a broad variety and assortment of products of mid-to-high quality. Ex: Kohl's, Dillard's, JC Penney
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