Facebook Exam
Imagine you are speaking with a colleague who is evaluating digital marketing advertising channels. What value can Facebook bring to their strategy? - Answer- Versatility of platform Unique ways to build interactive experiences Depth of the targeting capabilities Based on the stated goal, choose the best objective. 1. Encourage people to purchase from your physical store 2. Show your ad to the maximum number of people within your audience 3. Reach your followers who are interested in attending your event - Answer- 1. Store Traffic 2. Reach 3. Engagement Overview: FilmStreamNow is a subscription-based online video streaming company based in the UK. Goal: Increase monthly downloads of their mobile app. Strategy: Develop trailers and interactive assets that showcase the most-watched content on FilmStreamNow by the target demographic. Audience: College students who have visited the website or app download page. History: FilmStreamNow has run several campaigns on YouTube and Facebook offering discounts and seven-day free trials. These campaigns were fairly successful. Now the client would like to retarget people who visited the webpage or app homepage but did not take further action. Choose the best objective for this business A. Engagement B. Store Traffic C. Lead Generations D. App Installs - Answer- D. App Installs Jim has a b
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