TITLE
Investigative Report on Decrease in Student Enrolment
1. Terms of Reference
As the Communications Manager, the Chief Executive Officer of the university has commissioned
me to investigate the consistent decline in student enrolment at Smart Minds International
University over the past two years, . The purpose of this report is to identify the factors contributing
to this decline and provide recommendations to address the issue. The report is to be submitted to
the Professor Farai Mangwiro, the Chief Executive Officer of the university by May 25, 2023.
Procedures
2.1 Gathering Data
Examined enrollment records for the previous two years.
Conducted surveys among current students, prospective students, and staff members.
Analyzed feedback and complaints received from students and the Student Representative Council
(SRC).
Reviewed the university's marketing and communication strategies.
2.2 Interviews
Interviewed key university personnel, including academic advisors, admissions officers, and faculty
members.
Conducted interviews with SRC representatives and held discussions with student focus groups.
2.3 Comparative Assessment
Conducted a comparative evaluation of Smart Minds International University in relation to peer
institutions.
Examined enrollment trends at the regional and national levels in higher education.
Investigative Report on Decrease in Student Enrolment
1. Terms of Reference
As the Communications Manager, the Chief Executive Officer of the university has commissioned
me to investigate the consistent decline in student enrolment at Smart Minds International
University over the past two years, . The purpose of this report is to identify the factors contributing
to this decline and provide recommendations to address the issue. The report is to be submitted to
the Professor Farai Mangwiro, the Chief Executive Officer of the university by May 25, 2023.
Procedures
2.1 Gathering Data
Examined enrollment records for the previous two years.
Conducted surveys among current students, prospective students, and staff members.
Analyzed feedback and complaints received from students and the Student Representative Council
(SRC).
Reviewed the university's marketing and communication strategies.
2.2 Interviews
Interviewed key university personnel, including academic advisors, admissions officers, and faculty
members.
Conducted interviews with SRC representatives and held discussions with student focus groups.
2.3 Comparative Assessment
Conducted a comparative evaluation of Smart Minds International University in relation to peer
institutions.
Examined enrollment trends at the regional and national levels in higher education.
