HOSPITALITY AND TOURISM MARKETING

MARKETING'S TASK - correct answe TO PROVIDE REAL VALUE TO TARGETED CUSTOMERS, MOTIVATE PURCHASES, FULFILL CUSTOMER NEEDS, AND NEVER FOOL THE CUSTOMER. MARKETING - correct answe MARKETING IS THE PROCESS BY WHICH COMPANIES CREATE VALUE FOR CUSTOMERS AND SOCIETY, RESULTING IN STRONG CUSTOMER RELATIONSHIPS WHICH CAPTURE VALUE FOR CUSTOMERS IN RETURN MARKETING MIX- 4P'S - correct answe PRODUCT, PRICE, PLACE,PROMOTION NEEDS - correct answe A HUMAN NEED IS A STATE OF FELT DEPRIVATION, COULD BE PHYSICAL, SOCIAL, ESTEEM, AND INDIVIDUAL WANTS - correct answe THE FORM HUMAN NEEDS TAKE AS THEY ARE SHAPED BY CULTURE AND INDIVIDUAL PERSONALITY (CUSTOMERS WANT SOLUTIONS TO THEIR PROBLEMS) DEMANDS - correct answe PEOPLE HAVE ALMOST UNLIMITED WANTS, BUT LIMITED RESOURCES (WANTS BECOME DEMANDS WHEN BACKED BY BUYING POWER) CUSTOMER VALUE - correct answe THE DIFFERENCE BETWEEN THE BENEFITS THAT THE CUSTOMER GAINS FROM OWNING AND/OR USING A PRODUCT AND THE COST OF OBTAINING THE PRODUT MANAGEMENT ORIENTATION - correct answe PRODUCT, SELLING, SOCIAL MARKETING, MARKETING, PRODUCTION PRODUCT CONCEPT - correct answe FOCUS ON CREATING A "GOOD" PRODUCT (FOCUS ON CUSTOMER WANTS) PRODCUTION CONEPT - correct answe FOCUS ON CREATING AN "AFFORDABLE PRODUCT THROUGH PRODUCTION AND DISTRIBUTION EFFICIENCIES (FOCUS ON NEEDS/WANTS) SELLING CONCEPT - correct answe FOCUS ON "SELLING" AND "PROMOTIONS" SOCIAL MARKETING CONCEPT - correct answe AN ORGANIZATION SHOULD DETERMINE THE NEEDS, WANTS, AND INTERESTS OF TARGET MARKETS AND DELIVER THE DESIRED SATISFACTION MORE EFFECTIVELY AND EFFICIENTLY THAN COMPETITORS IN A WAY THAT MAINTAINS OR IMPROVES THE CUSTOMERS AND SOCIETY'S WELL BEING CUSTOMER TOUCH POINT - correct answe ANY OCCASION ON WHICH A CUSTOMER ENCOUNTERS THE BRAND AND PRODUCT- FROM ACTUAL EXPERIENCE TO PERSONAL OR MASS COMMUNICATION TO CASUAL OBSERVATION CONSUMER-ENGAGEMENT MARKETING - correct answe FOSTERS DIRECT AND CONTINUOS CUSTOMER INVOLVEMENT IN SHAPING BRAND CONVERSATIONS, EXPERIENCES AND COMMUNITY LIFETIME VALUE - correct answe IS THE STREAM OF PROFITS A CUSTOMER WILL CREATE OVER THE LIFE OF HIS OR HER RELATIONSHIP TO BUSINESS HIGH PROFITABILITY/LOW FREQUENCY - correct answe TRY TO GET THESE CUSTOMERS TO COME MORE OFTEN HIGH PROFITABILITY/HIGH FREQUENCY - correct answe THESE ARE YOUR BEST CUSTOMERS, REWARD THEM