A-level BUSINESS Paper 1 Business 1

Level Business Studies Paper 1_2020 A-level BUSINESS Paper 1 Business 1 Friday 22 May 2020 Morning Time allowed: 2 hours Materials For this paper you must have: • a calculator. Instructions • Use black ink or black ball-point pen. • Fill in the boxes at the top of this page. • Answer all questions in Section A and Section B. • Answer one question from Section C and one question from Section D. • You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. • If you need extra space for your answer(s), use the lined pages at the end of this book. Write the question number against your answer(s). • Do all rough work in this answer book. Cross through any work you do not want to be marked. Information • The marks for questions are shown in brackets. • The maximum mark for this paper is 100. Section A Answer all questions in this section. box Only one answer per question is allowed. For each question completely fill in the circle alongside the appropriate answer. CORRECT METHOD WRONG METHODS If you want to change your answer you must cross out your original answer as shown. If you wish to return to an answer previously crossed out, ring the answer you now wish to select as shown. 0 1 ‘The process of transforming raw information into useful information that can support various activities of a business’. The definition above most accurately describes [1 mark] A data mining. B e-commerce. C enterprise resource planning. D gathering big data. 0 2 Despite a significant increase in its sales revenue, a product’s market share falls from 60% to 50%. This product is a [1 mark] A cash cow. B dog. C problem child/question mark. D star.