MBA 645 8-2 Quiz Overall Grade (Highest Attempt) 20 / 20 - A

MBA 645 8-2 Quiz. Attempt Score 20 / 20 - A Overall Grade (Highest Attempt) 20 / 20 - A Question 1 2 / 2 points Identify key stakeholders’ groups of a brand. Select all that apply. Question options: Suppliers and vendors to your company Local and state government agencies Shareholders of your company Employees of your company The communities where you do business The suppliers of competitors in the industry Question 2 2 / 2 points Which of the following are valid consumer research methods? Select all that apply. Question options: Oversee the hiring and training of employees in the organization Surveys Asking your friends’ and neighbors’ opinions Focus groups Formal social media listening Question 3 2 / 2 points What is the role of marketing? Select one. Question options: Increase awareness of the brand to a target market Direct contact with the customer to achieve revenue growth Oversee the hiring and training of employees in the organization Oversee operational initiatives in the organization Question 4 2 / 2 points Public relations is not an element of marketing. Question options: True False Question 5 2 / 2 points What are the important components of a strategy statement? Select all that apply. Question options: It provides a clear sense of direction. It is aligned with the vision, mission, and values of the company. It provides a blueprint for the company’s activities for an extended period. It tells every department what tactics to employ. It sets the company’s long-term strategic direction. Question 6 2 / 2 points Which of the following would be positive brand equity factors in the proposed reopening of the park? Select all that apply. Question options: Community support for the reopening Employees’ buy-in for the reopening Concerned customers Safety concerns addressed and communicated Question 7 2 / 2 points Which of the following would be a good key performance indicator (KPI) for marketing? Select all that apply. Question options: Revenues Brand awareness Market share Total assets Debt-to-equity ratio Question 8 2 / 2 points The following is a good marketing strategy statement. “To make each guest comfortable and welcome and to provide a unique entertainment experience for each guest” Question options: True False Question 9 2 / 2 points Digital marketing can be used to address negative consumer feedback on social media. Question options: True False Question 10 2 / 2 points What is the core identity of a brand? Select all that apply. Question options: It reflects the strategy and culture of the business. It is the logo. It provides parity when the competition has an advantage that is compelling to customers. It resonates with the target market. It differentiates you from competitors. Hide question 10 feedback While a sign, slogan, or logo may support brand awareness and be an important component of the brand, it is not what supports how consumers and other stakeholders view a brand. Powered by TCPDF ()