NRF Business of Retail Certification Exam

NRF Business of Retail Certification Exam brick-and-mortar the presence of a physical storefront and face-to-face customer experiences closeout stores off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue advertising message that impacts purchase decisions comparison shopper the customer who spends time searching for the best price or deal on the item she is looking to purchase convenience stores these stores aim at providing their customers a convenient shopping experience. the general merchandise stores are easily accessible, small in size, with quick shopping and easy checkout corporate chain a company that operates multiple stores under common ownership, and usually has centralized decision-making demographics quantifiable information about a customer such as household size, income, education, occupation, and place of residence department stores these stores offer good service and a broad variety and assortment of products of mid-to-high quality direct selling salespeople contact customers directly in a convenient location, often at a customer's home; demonstrate product benefits; take orders; and deliver the products or perform the services discount selling these retailers offer a broad variety of merchandise, limited service, and low prices distribution channel the chain of businesses through which a good or service passes until it reaches the end customer diverse shopper this buyer is hard to predict or to understand. he shops in many different places and is not obviously influenced by any one retail element e-commerce buying and selling through the internet via an electronic device follower this customer usually waits to see what the latest trend will be, and is reluctant to try new products until friends have done so and reported on them franchises