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Summary The consumer 3

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the consumer unit of the ieb matric consumers syllabus summarised this contains: globalisation, channels for consumer complaints, how to complain

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Globalisation
The way that people around the world have become more connected politically,
economically and socially.

Move towards an integrated world.

Globalization of business is the change in a business from a company associated with a single
country to one that operates in multiple countries.




TWO TYPES

Market globalisation

Decline in barriers to selling in countries other than the come country

Makes it easier to sell products internationally

Companies need to take culture into consideration when they enter international markets

Production globalization

Sourcing materials and services from other countries to gain price advantages

Leads to lower prices for consumers

Impacts employment levels in the source country




EFFECTS OF GLOBALISATION

Positive and negative effects




Individual level

Standard and quality of life

Improved roads and transport

Improved health care

Improved education

Negative impact on developed nations as people leave to developing countries

, Business level

Affects the products life cycle and the balance sheet

Developed countries can suffer economically with heaper resources in developing countries




Government level

Monetary regulations and trade

Companies invest in countries with a lower interest rate

Trade policies must be mutually beneficial

Trade policies need to strike a balance




ADVANTAGES

Increased competition

Lower price

Better variety of goods

Job creation in developing countries

Improved standard of living in developing countries




DISADVANATGES

Multinationals can have a negative impact on developing countries

Skilled labour moves out of developed countries (more job opportunity)

Wages can be too low

Poor working conditions in developing countries

Has advantaged the rich

Cultural dilution




Channels for consumer complaints

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