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Summary P3 UNIT 12

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Summary of 6 pages for the course Unit 12 - Internet Marketing in Business at PEARSON (P3 UNIT 12)

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Unit 12
P3


Less time consuming: A customer would find it quicker to shop for
their products online then it would in a store as
they would only have to search for the product
that they wanted into a search bar which would
take seconds and would not have to go around
the store looking for the product that they
want. They could set up delivery so that their
basket was saved so that they would not have
to add all of their products each time and could
have their whole shopping delivered in a click.
This would be beneficial for the customer as it
would mean they would not have to spend as
much time shopping which would be
convenient for them.
Topshop would benefit from as their customers
would be able to search for the type of clothing
that they wanted, they also have the refine
search which filters out all of the products that
are not in your size, colour, material which
would also be helpful to the customer and
would make them want to shop there.
Asda would also benefit from this as it would
mean their customers would likely be more
loyal if they could save their basket and reorder
instead of having to do all of their shopping
again.
Complaints service: A customer would benefit from being able to put
a complaint in online as it would mean that they
would more likely be truthful about what they
thought and would not feel bad like they would
if there was face to face interaction when
dealing with a complaint. It would also ensure
that the business would receive their complaints
and hopefully their shopping experience would
be improved.
Topshop and ASDA would both benefit from
having a complaint service on line as it would
mean that they would both be able to improve
their products on the reviews that were left. It
would also mean that would be able to respond
to complaints quickly within their business to
save them from getting a bad reputation.

Working hours: Shopping for products online would mean that
the customer could do it at the time which was
most convenient for them. A customer would
find it convenient and would be more satisfied if
they could pick the times that they want to do
their shopping and the time that would suit
them to have it delivered, especially if they
worked through the times that the store was

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Summary
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