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DPR3702 ASSIGNMENT 01 SEM 2 DUE 11 AUGUST 2023
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,DPR3702 ASSIGNMENT 01 SEM 02 DUE 11AUGUSTUNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS
1.1 Explain your understanding of the term “public relations in the
industry”.
Support your answer with suitable examples. [5]
Public relations in the industry refer to the practice of managing
and maintaining a positive public image for a company or
organization within a specific industry or sector. It involves creating
and maintaining relationships with various stakeholders, including
customers, employees, partners, and the public, in order to shape
public perception and reputation.
One example of public relations in the industry is a tech company
releasing a press release to announce a new product launch. The
company would strategically craft the message to generate
excitement and positive buzz among industry journalists,
influencers, and potential customers. By disseminating the
information through various media channels, such as tech blogs,
social media platforms, and mainstream news outlets, the company
aims to create a positive image and generate interest in their
product.
Another example could be an environmental organization
collaborating with industry leaders to promote sustainability and
responsible practices. Through partnerships and public campaigns,
the organization seeks to influence public opinion and increase
awareness about the industry's commitment to reducing its
environmental impact. This helps to shape a positive public
perception of the industry as being environmentally conscious and
socially responsible.
, In both examples, public relations in the industry play a crucial role
in shaping public opinion and maintaining a positive image for the
company or industry as a whole. It involves strategic
communication and relationship management to build trust,
credibility, and goodwill among stakeholders.
1.2Identify one South African campaigning organisation [1]
One South African campaigning organization is Equal Education.
Equal Education is a grassroots movement that advocates for
quality and equality in the South African education system. They
focus on issues such as school infrastructure, teacher training, and
the redistribution of educational resources to disadvantaged
communities. Equal Education utilizes various forms of activism,
including legal action, public protests, and grassroots organizing, to
push for positive changes in the education sector.
1.3 Distinguish between pressure groups and campaigning
organisations. [2]
Pressure groups and campaigning organizations are both forms of
organizations that aim to influence public policy, but there are
some key differences between the two:
1. Focus: Pressure groups primarily focus on influencing specific
policies or decisions made by the government or other influential
authorities. They often have a specific agenda or cause, and their
main goal is to exert pressure on policymakers to adopt their
desired policies. On the other hand, campaigning organizations
focus on promoting specific causes or issues to raise public
awareness and generate support. They aim to create a movement
or public opinion around a broader issue rather than influencing
specific policies.
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