Virtual Event Management Certification | 68 Questions with 100%correct answers | Verified

According to MPI, "a meeting or event with at least one group of face-to-face participants, connecting with other participants in one or more locations" is a: - Hybrid When categorizing the spectrum of events, what is the key deciding factor? - The audience True or false: in a virtual event the audience is entirely online, although hosts and attendees may in fact be in the same location: - True Broadcast events are often said to have two audiences. What is the typical primary audience for an awards event? - Viewing Audience A "video broadcast of an event over the internet" is - webcast Rule #1 in events, whether in person or online, is "know thy audience" - True When creating a virtual event, you can immediately start by significantly reducing your budgets: - False Stakeholder input is an important component. How would you define an internal stakeholder? - Your marketing, sales, C-level teams In order to price, you need to engage in a: - Competitive analysis What does the RCPC stand for with the Competitive Analysis? - Research your competition, Compare pricing, Perform SWOT, Calculate Value "The more interactivity you have, the more staff you need" is: - TrueDescirbe the Planning team - Staff to develop the strategy, goals, and event metrics Checking in with presenters, verifying speaking times, and checking for appropriate audiovisual setups are the responsibilities of the : - Speaker Management Team "Most free online events have low production values" - False It is very easy to enforce a "1 ticket per person" registration policy in virtual events: - False When converting from a traditional to an online event, to best communicate you should - Communicate early, and often, with the original attendees An attendee "persona" should be imaginary and based on the experiences of the planner: - False Which of the following best describes the relationship between marketing and design: - Marketing helps you get the attendees, design helps you keep them What is not true about social media marketing: - Be on as many platforms as possible to increase your reach If a social media post is doing poorly compared to others, you should immediately boost it with paid promotion so it looks like it's doing well. - False Definition of audience engagement - maintaining interest and attention, getting them connected, communicating with them Is a theme the most important part to start with an event plan? - NO Can a host also be a moderator? - YES