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Summary Notes on VRIO

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VRIO – MOHG

Strategic Capability



Strategic Capability
Resources: what we have Competences: What we do well

Hotels, resorts, world class spa, Physical Ways of achieving efficiency,
dining. productivity, flexibility,
marketing
Financial Statements, investors Financial Ability to raise funds and
funds manage cash flows, debtors,
creditors etc.
Managers, employees, partners, Human How people gain and use
suppliers, customers experience, skills, knowledge,
build relationships, motivate
others and innovate
 Long-term survival and competitive advantage 

V The capability is valued by customers and provides competitive advantage (finance
lecture
R The existing capability is present in only few competitors
I The capability is highly difficult to imitate as it requires very high investments. Also
the company started so many years ago. Cultural history. You can imitate resources,
but you cannot imitate the culture.
O Is hard to substitute. How much of the organization is used to create that?


Increasing bases of sustainaible competitive advantage.

Providing outstanding luxury accommodation.

Comprehensive awards for their services (capability).

Complex social interactions can be costly to imitate. Susbantiated by Forbes. “Only 50 years, it
seems that it always has been there.”

Shows what they are able to do. What makes you stand out is non-tangible elements. Things which
are difficult to imitate.

Capability (distinctive) having the environment for Michelin star chefs. (employee branding)

Capability. IS THE ABILITY TO

THE COMPANY IS ABLE TO

When talking about capability say. The company is able to..



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