COM2603 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2023 (681325) -
st
DUE 21 August 2023 good grades.
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Read the scenario below and answer the questions that follow.
Managers at Z&B, a United States (US) multinational coffee shop in Kenya, are trying
to understand the culture of their employees and customers on the African continent.
They have noted that, unlike their US customers, Kenyan customers show respect to
older managers and do not speak rudely to them, even when they are angry. They
have also observed that some Kenyan customers are very rude and speak English
with an American accent, especially those who live in urban areas. The managers
want to understand African culture, so the company can find the best way to
communicate with its African customers. As an intercultural communication expert,
you have been asked to define culture, so that the managers can have a deeper
understanding of what it entails.
, 1.1 Describe the following characteristics of culture, by using examples from the
scenario above.
1.1.1 Culture is shared (5)
ANSWERS) Semester 2 2023 (681325) -
st
DUE 21 August 2023 good grades.
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Read the scenario below and answer the questions that follow.
Managers at Z&B, a United States (US) multinational coffee shop in Kenya, are trying
to understand the culture of their employees and customers on the African continent.
They have noted that, unlike their US customers, Kenyan customers show respect to
older managers and do not speak rudely to them, even when they are angry. They
have also observed that some Kenyan customers are very rude and speak English
with an American accent, especially those who live in urban areas. The managers
want to understand African culture, so the company can find the best way to
communicate with its African customers. As an intercultural communication expert,
you have been asked to define culture, so that the managers can have a deeper
understanding of what it entails.
, 1.1 Describe the following characteristics of culture, by using examples from the
scenario above.
1.1.1 Culture is shared (5)
