Practice Test A - Digital Marketing Associate questions with correct answers

What is a pixel custom conversion? a. A cookie that lives on every page of the website to capture data b. A preset list of events on Facebook for common actions people take on its website c. An event that a business can define to collect information about actions taken on its website d. A piece of code written by a business to track actions taken on its website - correct answer An event that a business can define to collect information about actions taken on its website Which two variables are available for split tests? (Choose 2) Bid type Placement Audience Objective - correct answer Audience Placement How many levels exist in the Facebook campaign structure? 4 2 5 3 - correct answer 3 What action does a business want its customers to take if