Unit 31
D1
How have fashion retailers adapted their policies in response to an identified
target market characteristic?
Harvey Nichols (department store)
Harvey Nichols is a store which is known for its designer products which are a
luxury; the target market is people with higher disposable income who have an
expensive taste for fashion. They will do their best to cater for their customers
to ensure that they have the most updated trends in their store to make sure
they attract their customers. Over the years they have ensured that they are
adapting and changing with the different trends.
Harvey Nichols began off as a small business but over time had a large success,
expanded their stores and took opportunities with their products. Hey are now
selling a wide range of products including fashion, beauty, wine and other
accessories.
Due to the large success that they had within their business they went on to
include more products from more designers which meant that their customers
would have a wider range of products to chose from meaning them more likely
to shop at Harvey Nichols. The stores that they have would be laid out nicely
D1
How have fashion retailers adapted their policies in response to an identified
target market characteristic?
Harvey Nichols (department store)
Harvey Nichols is a store which is known for its designer products which are a
luxury; the target market is people with higher disposable income who have an
expensive taste for fashion. They will do their best to cater for their customers
to ensure that they have the most updated trends in their store to make sure
they attract their customers. Over the years they have ensured that they are
adapting and changing with the different trends.
Harvey Nichols began off as a small business but over time had a large success,
expanded their stores and took opportunities with their products. Hey are now
selling a wide range of products including fashion, beauty, wine and other
accessories.
Due to the large success that they had within their business they went on to
include more products from more designers which meant that their customers
would have a wider range of products to chose from meaning them more likely
to shop at Harvey Nichols. The stores that they have would be laid out nicely
