Unit 31
M1
What has the outlet done to suit the needs of their main target market?
Harvey Nichols (department store)
The store is much known for their higher end fashion products that are targeted to a higher
end of the market that have expensive taste and high disposable income. The target market
would be people with higher disposable income, both men and women aimed 25+ who
have an expensive taste and a luxury lifestyle where they like to keep up with the trends.
Product prices – Their customers would be looking for items which were more on
the expensive side as they would be paying for brand and would want to own their
clothing as luxury.Harvey Nichols target market is aimed at people with a higher
amount of disposable income; they would have a taste in fashion and would like to
buy their products designer. Harvey Nichols offer a wide range of designer’s
products that their customers can choose from so therefore their pricing would be
expensive as their market would want higher range products. They would aim at
both men and women who are working in high paid jobs and there cost could be
from around £30 up to £6000 depending on what the product is and who it is made
by. There products could be considered as a luxury as a lot of consumers would not
be able to afford to shop there.
Delivery –Their customers would be looking for delivery which would be convenient
for them as they have busy lifestyles and would not always be in to collect their
delivery.There are different delivery options that Harvey Nichols offers to their
customers. Their standard delivery would be set to arrive in 2-5 days and would be
£6 or the customers who want their items faster can choose express delivery which
would cost extra but would arrive in 1-2 days. They also offer a collect in store
option where it means that customers are able to order their products online and
then arrange a date to go and collect them from store with no cost. This would be a
convenient option as it means the customer would be able to pick the product up
when it suits them most and could work around their busy lifestyles.
Standard Delivery - £6
Place your order before 3pm Monday to Friday and we'll deliver it by 6pm within 3 working days. You
will need to sign for your delivery, so we'll send you a tracking link for your order, with the option of
swapping the delivery date if needs be. Please allow a further 1 -2 working days for AB postcodes,
Scottish Highlands and Islands, Channel Islands, Isle of Man, Isle of Wight, Northern Ireland and the
Republic of Ireland. Consider yourselves fashionably late.
Collect in Store - Free
M1
What has the outlet done to suit the needs of their main target market?
Harvey Nichols (department store)
The store is much known for their higher end fashion products that are targeted to a higher
end of the market that have expensive taste and high disposable income. The target market
would be people with higher disposable income, both men and women aimed 25+ who
have an expensive taste and a luxury lifestyle where they like to keep up with the trends.
Product prices – Their customers would be looking for items which were more on
the expensive side as they would be paying for brand and would want to own their
clothing as luxury.Harvey Nichols target market is aimed at people with a higher
amount of disposable income; they would have a taste in fashion and would like to
buy their products designer. Harvey Nichols offer a wide range of designer’s
products that their customers can choose from so therefore their pricing would be
expensive as their market would want higher range products. They would aim at
both men and women who are working in high paid jobs and there cost could be
from around £30 up to £6000 depending on what the product is and who it is made
by. There products could be considered as a luxury as a lot of consumers would not
be able to afford to shop there.
Delivery –Their customers would be looking for delivery which would be convenient
for them as they have busy lifestyles and would not always be in to collect their
delivery.There are different delivery options that Harvey Nichols offers to their
customers. Their standard delivery would be set to arrive in 2-5 days and would be
£6 or the customers who want their items faster can choose express delivery which
would cost extra but would arrive in 1-2 days. They also offer a collect in store
option where it means that customers are able to order their products online and
then arrange a date to go and collect them from store with no cost. This would be a
convenient option as it means the customer would be able to pick the product up
when it suits them most and could work around their busy lifestyles.
Standard Delivery - £6
Place your order before 3pm Monday to Friday and we'll deliver it by 6pm within 3 working days. You
will need to sign for your delivery, so we'll send you a tracking link for your order, with the option of
swapping the delivery date if needs be. Please allow a further 1 -2 working days for AB postcodes,
Scottish Highlands and Islands, Channel Islands, Isle of Man, Isle of Wight, Northern Ireland and the
Republic of Ireland. Consider yourselves fashionably late.
Collect in Store - Free
