Visual Communication unit 1 2023 Exam Questions With Answers

Visual CommAldous Huxley - CORRECT ANSWER Writer and experimental scientist whose credo was " the more you see the more you know." Alfred Hitchcock - CORRECT ANSWER English film director noted for his suspenseful movies. Hitchcock often used montage for intensify the suspense and horror in his work asymmetrical balance - CORRECT ANSWER When elements of different size and shape may be distributed unevenly with a de-centered axis Balance - CORRECT ANSWER A design principle that provides equilibrium to the placement of elements Channel - CORRECT ANSWER Transmission medium or means Charles Sanders Peirce - CORRECT ANSWER American philosopher and developer or the formal theory of semiotics. He also developed a precise system for describing signs, including the terms symbol, icon, and index Chiaroscuro - CORRECT ANSWER The subtle use of gradation to create a dramatic value Cluster - CORRECT ANSWER The # of dots or elements that are in close proximity Cognitive theory - CORRECT ANSWER Theory which states that a viewer actively arrives at he a conclusion through a series of many mental processes Color spectrum - CORRECT ANSWER The seven hues of visible light and are arranged by wavelength 7 colors of the spectrum - CORRECT ANSWER Roy g biv Cones - CORRECT ANSWER The light sensitive parts of the retina that processes color and day vision Constructivism - CORRECT ANSWER Sensory-based theory based on the idea that eye movements capture a visual outline and then the mind constructs understanding Contrast - CORRECT ANSWER Design principle hat occurs with 2 elements are seen for their differences Curvilinear - CORRECT ANSWER A shape that is characterized by the curvy lines for boundaries Dark - CORRECT ANSWER Absence of light and provides the weight to form Depth - CORRECT ANSWER The 3rd dimension that differentiates form from shape Direction - CORRECT ANSWER The specific movement towards a point or destination Dot - CORRECT ANSWER Is a complex made up of size and shape that anchors itself to any space Dynamic - CORRECT ANSWER Energy with an effective action Electromagnetic radiation - CORRECT ANSWER Another name for light, the human eye is only sensitive to part of it known as visible light Elements - CORRECT ANSWER Basic building components that construct one's visual design. they are tools to help the designer convey their idea Emphasis - CORRECT ANSWER The most prominent element or focal area in a design Expectation - CORRECT ANSWER The viewer has preconceived notions sometimes leading to false perspective Figure/ground - CORRECT ANSWER Consists of 2 layers. form in the foreground and space in the background. this allows fiver to see perceived depth Form - CORRECT ANSWER A 3D object that can be constructed by 2 or more shapes Framing - CORRECT ANSWER Edges of a visual design work. this invariably lays the foundation of the designers composition Frequency - CORRECT ANSWER The # of waves passing a certain point per second, measured in hertz Geometric form - CORRECT ANSWER Defined by its allegiance to mathematical construction Gestalt Principles - CORRECT ANSWER 1st proposed by German psychologists, based on the principles that the whole is greater than the sum of its parts Gradient - CORRECT ANSWER Range between light and dark as it pertains to value Habituation - CORRECT ANSWER The viewer ignores the familiar to protect from overstimulation unication unit 1 2023 Exam Questions With Answers