QUESTION 01
1.1 Dipolelo is a paralegal of the Sekhukhune Paralegal Advice Centre, and she wants to
highlight the Centre’s role in the community. She has asked a few organisations to help with
fundraising for the Centre. She seeks your advice on how to draft a funding proposal.
[10]
, 1. Introduction
2. What goes in a proposal / plan?
2.1 Cover Page
The cover page should contain the title, business name, date of the proposal, business address
and contact details.
2.2 Executive Summary
This is the most important part of the proposal – it has to catch the attention of the donor. The
summary is an overview of the entire plan and helps decision-makers to quickly get an overview
of your proposal so they can see if they are interested. Therefore, although it is at the beginning
of the document, it is usually written last to capture the essence of the plan. The summary stands
alone and should not refer to other parts of your document. The executive summary should
emphasise the purpose and objectives of the project.
2.3 Organisational Overview
Write an organisational or project profile, including the following:
Indicate the legal form ( close corporation, section 21 company, voluntary
association, cooperative, etc)
Information on the background of the organisation:
o Goal, purpose and objectives of the organisation as a whole;
o Services and products offered, target beneficiaries / communities etc
o Achievements and track record (history);
o Core Funders, donors, other forms of income generation (if any);
o Contactable references.
Management and staff:
o The management information and the management structure in the
organisation - include a description of the skills and experience of
managers and staff;
o Attach an organisation chart showing the functions and responsibilities of
management and staff.
2.4 Project details
Aims and objectives:
Overall goal - Describe the overall goal or intended outcomes of the project (e.g. the
project will contribute to poverty alleviation and the empowerment of women in the
Ukahlamba informal settlement);
Project purpose – State clearly what the project aims to achieve (E.g. The project will
produce school uniforms at affordable prices for the parents of the Ukahlamba Primary
School by providing employment for four women in a sewing cooperative);
Specific objectives - List the specific things that have to be done to implement the
project this year. Think of things that will cost money and make sure you list them. Do not
go into detail but make a broad list (E.g.: establish a cooperative, set up and equip a
workshop, recruit and train workers, develop and implement a marketing strategy.
1.1 Dipolelo is a paralegal of the Sekhukhune Paralegal Advice Centre, and she wants to
highlight the Centre’s role in the community. She has asked a few organisations to help with
fundraising for the Centre. She seeks your advice on how to draft a funding proposal.
[10]
, 1. Introduction
2. What goes in a proposal / plan?
2.1 Cover Page
The cover page should contain the title, business name, date of the proposal, business address
and contact details.
2.2 Executive Summary
This is the most important part of the proposal – it has to catch the attention of the donor. The
summary is an overview of the entire plan and helps decision-makers to quickly get an overview
of your proposal so they can see if they are interested. Therefore, although it is at the beginning
of the document, it is usually written last to capture the essence of the plan. The summary stands
alone and should not refer to other parts of your document. The executive summary should
emphasise the purpose and objectives of the project.
2.3 Organisational Overview
Write an organisational or project profile, including the following:
Indicate the legal form ( close corporation, section 21 company, voluntary
association, cooperative, etc)
Information on the background of the organisation:
o Goal, purpose and objectives of the organisation as a whole;
o Services and products offered, target beneficiaries / communities etc
o Achievements and track record (history);
o Core Funders, donors, other forms of income generation (if any);
o Contactable references.
Management and staff:
o The management information and the management structure in the
organisation - include a description of the skills and experience of
managers and staff;
o Attach an organisation chart showing the functions and responsibilities of
management and staff.
2.4 Project details
Aims and objectives:
Overall goal - Describe the overall goal or intended outcomes of the project (e.g. the
project will contribute to poverty alleviation and the empowerment of women in the
Ukahlamba informal settlement);
Project purpose – State clearly what the project aims to achieve (E.g. The project will
produce school uniforms at affordable prices for the parents of the Ukahlamba Primary
School by providing employment for four women in a sewing cooperative);
Specific objectives - List the specific things that have to be done to implement the
project this year. Think of things that will cost money and make sure you list them. Do not
go into detail but make a broad list (E.g.: establish a cooperative, set up and equip a
workshop, recruit and train workers, develop and implement a marketing strategy.
