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Summary Btec Business level 3 unit 12 P3 M1

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Jaydip Pravinkumar Unit 12 P3 M1


Internet marketing – P3 M1
1. What is internet marketing
Internet marketing is the method that the businesses use to get to the
customers and which is an effective way of getting the customers to buy the
product that the business is selling. Internet marketing is adverting and
promoting the products that the businesses sell online, the businesses also
used internet marketing by emailing the customer specifically to buy the
product that they search or are looking to but it.

2. What are the benefits for consumers of using internet marketing? / What are
the impacts of internet marketing on consumers? Use real life examples?

There are lots of benefits to the customers which are that internet marketing
will allow the business to compare prices and the product from different
providers. There is an website online which allows the customers to compare
which is comparemarket.com which allow the business to compare the price
and the quality of the product and the effect this will have on the customers
id that this will make the customers save time and money, and will also
provide the customers will all the information that is needed in order of a
product that they want to buy. So internet marketing brings a lot of benefits
to the customers however there are not only advantages but there are also
disadvantages which is that in the website like comparemarket.com if the
person searches for a products there will be a lot of information that the
customer will have to go through, also that sometimes the quotes might
expire, also that the customers will only look at the results that appear on the
top for example there only click the results that that is cheap and might also
have been missed some of the product which might have been beneficial to
them so that only tend to be look at the results that appear on the top of the
page. So that comparing website like comparemarket.com are both beneficial
and also not so good for the customers.

The other benefit that this has to the customers is that the customers will get
the comprehensive and up to date product information, and real life example
would be apple which provides phone and they will have to keep the
information about the phones and this is what the customers wants and by
this the customers will have access to up to date information and all they
wanted to know, apple was chosen because it is very famous and because
they update their website information very quickly for example when they
have a new phone out they will have to update it on the website, and this will
keep the information on the website all up to date. It will also provide the
customers convenience and comfort in which also has disadvantage and it is
that it will make the customers less healthy for example that they will become

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