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Summary Btec Business level 3 Unit 9 P3 P4 M2
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Jaydip Pravinkumar Unit 9 P3 P4 M2P3 - Explain the role of advertising agencies in the development of a successful
promotional campaign.
Adverting agencies help the business to create a promotional campaign that
might attract the customers. This could be promoting the products or telling
the people more about the product for.
Firstly the adverting agencies do a research on the company which might be
either primary or secondary, this will let the adverting agencies know what are
the product that the customers are demanding for and what might have been
the outcome of the product that might have been launch because the research
might have been telling that what percentage of people like the product and
what percentage of people do not like it, this research will help them find out
what product to take out and what the views of people on a specific reaction.
The advertising agencies might have been also opening a campaign online like
on the social media to attract more customers and to increase the customer
range. This will attract more customers because people are often on social
networking and so this will reach until them.
The other role of the adverting agencies is that they will have to promote the
product by the 6Ps of the promotional mix, this is the important part of
promotion and this is the role that the adverting agencies will do in order to
increase a company sales.
They will also have to create the promotional product they the customer can
buy. The product should be in the way that the customer wants like the
adverting agencies will have done the research.
They will also have to give the expert opinion too both the customer and the
company. Adverting agencies also do a possible “buy” customer.
They also do public relation to make the customer come back.
They have the responsible of creating an advertisement on the basic of
information collected about the product.
Adverting agenesis will also have to determine the target audiences.
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