MKTG 3340 Quiz 1 Questions And Answers

_______ needs and wants of customers and _______ them correct answer: discover, satisfy - goals of marketing people with both the desire and the ability to buy a specific offering correct answer: market a promise to your target customer of the value that your product/service will deliver correct answer: value proposition the 4 p's correct answer: product, price, promotion, place personal relationship between organization and its individual customers correct answer: relationship marketing assess and satisfy consumer wants and needs more effectively and efficiently than competitors WHILE ALSO trying to achieve the organizations objectives correct answer: the marketing concept continuously collecting info on customers needs, sharing this info across departments, using it to create customer value correct answer: market orientation one or more specific groups of potential consumers toward which a company will direct its marketing program correct answer: target market hiring, training, motivating employees to want to serve customers well correct answer: internal marketing the process of identifying prospective buyers, understanding them intimately, and developing favorable long