MKTG 3340 TEST 2 Questions With Complete Solutions

STP correct answer: segment market target market positioning 1 product multiple segments correct answer: tums: you like spicy food you had too much fun last night multiple products and multiple segments correct answer: cars: minivan for family sports car for the CEO mass customization correct answer: dell: gamers students workers STP - M&Ms correct answer: children - sweets/halloween candy adults - richer/creamier chocolate consumption CANDYMAN COMMERCIAL - hits all the ages market segmentation correct answer: divide consumers into groups (segments) that have similar needs and will react similarly to a marketing action criteria for effective segmentation correct answer: *TEST QUESTION* similarity of needs of potential buyers within a segment difference of needs among segments simplicity and cost of assigning potential buyers to segments segment must have enough potential for increased profit and ROI feasibility of reaching a chosen segment with a particular marketing action (ex: ACUVE) variable for market segmentation correct answer: geog