MKTG 3340 Final – SMU Questions With Complete Solutions

What are Some Errors in Communication? correct answer: sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding correct answer: process of having the sender transform an idea into a set of symbols Decoding correct answer: process of having the receiver take a set of symbols, the message, and transform them into an idea for effective communication you need.. correct answer: a mutually shared field of experience (something that connects the user and reader, usually culturally understood) Response and Feedback Advertising correct answer: any PAID form of NON-PERSONAL communication about an organization, product, idea, or service by an identified sponsor Sales Promotion correct answer: A short term inducement of value offered to arouse interest in buying a certain product/service