Google ads certification assessment Summary

3 core components of smart display campaigns utomated bidding Relevance targeting Automated creatives 3 principles google ads is built around Relevance Control Results Enhanced cpc Maximize conversions Target roas Ad formats Ad formats -there are two main types of ad formats you can leverage for your display campaign: —responsive display ads: greater efficiency and scale —uploaded ads (image &amphtml): greater control Affinity audiences With affinity audiences, you can reach tv-like audiences based on a holistic picture of their lifestyles, interests, and passions. Choose form onver 100 segments based on online behavior googles; best in class algorithm distinguishes these users that are truly passionate about a topic rather than those who are merely interested Amphtml ads -enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of amp to building and serving ads. Key benefits: -faster ads drive better performance: amphtml ads are 6x faster than regular ads on amp pages, making them viewable, more effective, and more likely to perform wellPage 2 of 15 -lighter ads can lead to better ad experiences: amphtml ads are 3x lighter in load and rendering than regular ads which may result in users having a more positive experience with your brand. -safer ads build trust in your brand: amphtml ads need validation before they're served, reducing the risk of malware and building trust in the brands users are engaging with. App After a simple setup process, app campaigns run ads across google's largest properties, including search, play, and youtube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customer find you.