CMN 1 Final

CMN 1 Final Rhetoric of Aristotle - Ethos, Pathos, Logos Ethos - Power that comes form the credibility of the speaker -good sense: intellectual knowledge about material they are presenting -good moral character: honest and trustworthy -goodwill: social: speaker represents and cares about the listeners Logos - *logical or rational appeal of the message itself, including its content, structure, and style *the power of the message itself, contributes to the effectiveness of persuasion Pathos - *emotional appeal by playing to the audiences interest and values *anything that connects the message to the listeners in a way that influences those listener's attitudes and disposition towards the message itself Cicero and the Practice of Rhetoric - Invention, Arrangement, Style, Memory, Delivery Invention - selecting and performing investigative research upon a given topic Arrangement - devising an effective structure or arrangement for the speech Style - *considering language you will use to convey your message including word choice, sentence structure, and possible presentation aids *virtues: clarity, correctness, vividness, appropriateness Memory - learning your material well enough to be able to move on to be able to deliver the speech without extensive use of notes Delivery - the manner with which a speaker physically and vocally presents the speech Transactional Model of Communication - *expands upon the linear model of communication by recognizing and incorporating the notion that we serve as a sender and receiver of messages simultaneously *includes: sender, receiver, message, feedback, channel, environment, noise, encoding/decoding Sender - the person who desires to deliver a message to another person or group of people Receiver - person or persons who receive the encoded message sent by the sender Message - actual content you send to an audience both intentional and unintentional Feedback - responses and reactions to the message transmitted by the sender; it itself a new message sent back to the original sender