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Summary McQuails Mass Communication Theory 002 updated version with complete solution $7.59   Add to cart
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Summary McQuails Mass Communication Theory 002 updated version with complete solution
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  • Introduction to Communication Science
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  • Introduction To Communication Science

Summary McQuails Mass Communication Theory 002 updated version with complete solution Summary McQuails Mass Communication Theory 002 updated version with complete solution

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  • June 19, 2023
  • 3
  • 2022/2023
  • Summary

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  • mcquails mass communication theory chapter 001

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  • Introduction to Communication Science
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McQuail´s mass communication theory
1. Diffusion: The process of spread of a feature or trend from one
place to another over time

2. Socialization: The general process of social formation of the young
under the influence of the
so-called agencies of socialization - traditionally the family,
neighborhood, school and
religion, and now mass media.

3. Sensationalism: The use of exciting or shocking stories or
language at the expense of accuracy, in order to provoke public
interest and excitement.

4. Fragmentation: The process of something breaking or being
broken into small or separate parts.

5. Framing: The way in which news content is shaped and
contextualized.

6. Objectivity: Treating facts without influence from personal
feelings or preju dices.

7. Propaganda: The process of deliberately attempting to
influence collective behavior
and opinion.

8. Public opinion: The collective views of a significant part of the
public.

9. Public: As a noun it refers to the general body of free citizens of a

1/

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