MKT 200 MKT200 Project Principles of Marketing – MKT 200.

Introduction For our Principles of Marketing group project, we chose to create a consumer service. A consumer service is the range of services provided to consumers of a product by any company that produces, markets, or supports the product. Consumer services may include technical support, warranty registration, problem notifications, account management, mediation with other vendors, or other service depending on the nature of the product purchased by the customer [Bus15]. Here, we have chosen a hospital as a consumer service that provides meditation. The hospital is a dental clinic to be more exact which will provide various attractive services different than other competing clinics. We named our dental clinic “Bright Smile” as to show people that we are offering them a service that will make their smiles, not only bright because it is healthy and clean, but also because they will be extremely happy and satisfied with our offerings and services. In today’s environment, it is not enough for doctors to rely on just the quality and reputation of the practice, but they must also create an image and brand to generate and sustain their patient base. A good reputation is still the important thing that leads to success. However, to grow the practice big enough to earn that reputation, we as a business must think outside the box. That reputation will come as a direct result of the doctor’s ability to market himself or herself in the P a ge4 community. Health- and dental-care are businesses just like any other sector, and doctors need to apply the same principals and strategies to be profitable as other businesses [Ron15]. Marketing our dental practice is the best way to see the growth. In order to build our brand, bring in new patients, and keep current patients coming back, we have to keep our practice in front of them consistently [Joy].