Summary
online marketing summary
- Course
- Institution
- Book
Online marketing summary of the book Emarketing by Rob Stokes (5th edition) CH 1 through 19 (entire book)
[Show more]Preview 1 out of 16 pages
Some examples from this set of practice questions
1.
‘The World Wide Web represents a pull medium for marketing rather than a push medium.’ Discuss.
Answer: Pull = people search (SEO) Push = message broadcasted from company to consumer limited interaction On the worldwide web people search themselves to find a product or service via search engines.
2.
How you can apply personas in content marketing? Discuss
Answer: Personas are profiles that a writer creates to embody the characteristics of the target audience for whom they are writing. Personas are based on the profile of readers of the copy. You consider the characteristics of the readers and their needs and desires. Look at demographics, sex, age, etc. In content marketing people look at these factors to create a piece of content and how to match specific types of content and methods of delivery for achieving strategic outcomes.
3.
How can you create successful content pillars?
Answer: Content pillars are linked to the brand identity and are certain themes, areas of focus that support the creation of content that; - match to a consumer’s interest - these themes must be true to the brand essence - not focused directly on sales
4.
What is user experience and what are its basic principles?
Answer: User experience are all experiences and overall satisfaction (emotional, mental, physical and sensory) that a person has when interacting with a digital tool. Core principles are; - user centric design - usability and conventions - simplicity - credibility
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller solangeroos. Stuvia facilitates payment to the seller.
No, you only buy these notes for $5.50. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
97168 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now