To: Festus
From: Harry
Subject: Use the results of this market research to produce part of the marketing plan in
terms of objectives to be set.
Date: 27/04/2016
The results of the market research was that 75% want more children’s sandwiches, 82%
want the shop to be open longer, 65% said the staff were unfriendly, 50% said the contents
of the sandwiches should be fresher and 80% said they would prefer more wraps. I am going
to use this to create a marketing plan for their company including setting SMART targets.
SMART stands for Specific, Measureable, Achievable, Realistic and Time-related, objectives
that are set with all of this in mind will be more beneficial to the business as they can actually
be achieved and will counter any negative aspects of the business.
The first SMART objective to be set by the sandwich shop is to trial three new children's
sandwiches. These should be given a month's trial period where customers can give
feedback on the three sandwiches. After the month the most popular sandwiches based on
customer feedback will be added to the menu.
Another SMART objective is to not close the shop until 6pm on weekdays and Saturdays
and 4pm on Sundays. If the longer open hours are utilized by customers then the new hours
will be adopted by the shop to allow more products to be sold each day.
The third SMART objective is to inform all staff on the importance of good customer service.
This can be done through an online course on customer service and will improve staff
attitude towards customers. It will also help create a friendly environment for both staff and
customers.
A SMART objective to combat not fresh food is to use 100% fresh ingredients prepared in
store daily. Any leftovers should be recycled not reused the next day. If the shop finds this to
be too expensive they can consider local sources for their ingredients.
The last objective is to trial three new wraps. Again these should be given a month where
customers can give feedback on their favourite wraps. After a month the most popular wraps
can be added permanently to the sandwich shop's menu.
These are SMART objectives for the sandwich shop based on the results off the market
research on their customers. By setting objectives like these the sandwich shop is able to
meet the demands of their customers and provide a better service and better products. This
is both a survival and growth tactic.
From: Harry
Subject: Use the results of this market research to produce part of the marketing plan in
terms of objectives to be set.
Date: 27/04/2016
The results of the market research was that 75% want more children’s sandwiches, 82%
want the shop to be open longer, 65% said the staff were unfriendly, 50% said the contents
of the sandwiches should be fresher and 80% said they would prefer more wraps. I am going
to use this to create a marketing plan for their company including setting SMART targets.
SMART stands for Specific, Measureable, Achievable, Realistic and Time-related, objectives
that are set with all of this in mind will be more beneficial to the business as they can actually
be achieved and will counter any negative aspects of the business.
The first SMART objective to be set by the sandwich shop is to trial three new children's
sandwiches. These should be given a month's trial period where customers can give
feedback on the three sandwiches. After the month the most popular sandwiches based on
customer feedback will be added to the menu.
Another SMART objective is to not close the shop until 6pm on weekdays and Saturdays
and 4pm on Sundays. If the longer open hours are utilized by customers then the new hours
will be adopted by the shop to allow more products to be sold each day.
The third SMART objective is to inform all staff on the importance of good customer service.
This can be done through an online course on customer service and will improve staff
attitude towards customers. It will also help create a friendly environment for both staff and
customers.
A SMART objective to combat not fresh food is to use 100% fresh ingredients prepared in
store daily. Any leftovers should be recycled not reused the next day. If the shop finds this to
be too expensive they can consider local sources for their ingredients.
The last objective is to trial three new wraps. Again these should be given a month where
customers can give feedback on their favourite wraps. After a month the most popular wraps
can be added permanently to the sandwich shop's menu.
These are SMART objectives for the sandwich shop based on the results off the market
research on their customers. By setting objectives like these the sandwich shop is able to
meet the demands of their customers and provide a better service and better products. This
is both a survival and growth tactic.
