How Colchester Institute and Colchester Zoo are organised to achieve their purposes
Introduction
This report will explain how the two businesses above organise their company in order to
achieve their purpose.
Strategic Planning, Missions and SMART Objectives
Strategic Planning is how an organisation defines the direction they want to go in. By
following a strategic planning process, businesses can improve outcomes and avoid risks
that may come up in the future. The process includes analysing the current state,
defining the future state, determining the objectives and strategies and the
implementation and evaluation.
A mission statement is the reason a group or organisation is existing and their sole
purpose of staying open. Values are a company’s basic beliefs and almost a guide to how
things should be done throughout the organisation.
SMART (Specific, Measurable, Achievable, Realistic and Timely) objectives helps to aid a
company to achieve and hit their goals set out. Each letter means a certain word and this
can help businesses think about what they need to achieve towards
Why Colchester Institute and Colchester Zoo would use Strategic Planning
Colchester Institute
Colchester Institute would carry out strategic planning to meet objectives, through giving
them a sense of direction and find out what is needed to fulfil the objectives set.
Colchester Zoo
Colchester Zoo would use strategic planning to help work out what they need to fulfil
their objectives and to work out what they already have.
Benefits of Strategic Planning
Some of the benefits of following through with a strategic planning process is it can make
the future happen. It can help to prepare for any future problems and be able to react in
the correct. It also establishes direction of the business; it provides a good base on which
progress can happen on. And lastly, it can help create longevity of the business.
2
Introduction
This report will explain how the two businesses above organise their company in order to
achieve their purpose.
Strategic Planning, Missions and SMART Objectives
Strategic Planning is how an organisation defines the direction they want to go in. By
following a strategic planning process, businesses can improve outcomes and avoid risks
that may come up in the future. The process includes analysing the current state,
defining the future state, determining the objectives and strategies and the
implementation and evaluation.
A mission statement is the reason a group or organisation is existing and their sole
purpose of staying open. Values are a company’s basic beliefs and almost a guide to how
things should be done throughout the organisation.
SMART (Specific, Measurable, Achievable, Realistic and Timely) objectives helps to aid a
company to achieve and hit their goals set out. Each letter means a certain word and this
can help businesses think about what they need to achieve towards
Why Colchester Institute and Colchester Zoo would use Strategic Planning
Colchester Institute
Colchester Institute would carry out strategic planning to meet objectives, through giving
them a sense of direction and find out what is needed to fulfil the objectives set.
Colchester Zoo
Colchester Zoo would use strategic planning to help work out what they need to fulfil
their objectives and to work out what they already have.
Benefits of Strategic Planning
Some of the benefits of following through with a strategic planning process is it can make
the future happen. It can help to prepare for any future problems and be able to react in
the correct. It also establishes direction of the business; it provides a good base on which
progress can happen on. And lastly, it can help create longevity of the business.
2
