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Samenvatting De imagineer Hoofdstuk 1, 2, 3, 4, 5

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Imagineering
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Samenvatting De imagineer Hoofdstuk 1, 2, 3, 4, 5 Samenvatting met afbeeldingen uit het boek, informatie uit de powerpoints, aantekeningen uit de colleges en duidelijke voorbeelden. Onderdeel tentamenstof Kennistoets 2 - Hotel Management School Maastricht - Module 3

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Samenvatting De imagineer – Hoofdstuk 1, 2, 3, 4, 5 + PowerPoint presentaties

Het waarom en wanneer van imagineering




Hoofdstuk 1 Veranderende focus in de westerse economie

Paragraaf 1.1 Overgang naar een andere economie

Ontwikkelingen die aanbieders moeten doen om op lange termijn te overleven en de relatie en binding met de klant
centraal te stellen;

 Toegenomen economische waarde van authentieke belevenissen
 Het overaanbod
 Veranderende behoefte- en waardepatroon van de consument  toegenomen welvaart
 Invloed van opkomende economieën

1.1.1 De toegenomen economische waarde van authentieke belevenissen

Bedrijven acteren in steeds complexer wordende maatschappij en economie  authentieke betekenisgevende
belevenissen de grootste economische waarde.  betekenisgevende belevenissen spreken individu aan op
persoonlijk niveau.  relevant.

Pine en Gilmore (1999)  Experience economy  verschillende typen economisch aanbod.  elk type eigen aard
en daarmee verboden leveringswijze.  Hiërarchisch gerangschikt worden op basis van economische waarde en
vertegenwoordiging type aanbod.
Connected book
image
Gabrielle Kuiper, Bert Smit De Imagineer
Publisher: november 2011 ISBN: 9789046902769 Edition: 1

Document information

Study
Hoger Hotelonderwijs
Summarized whole book?
No
Which chapters are summarized?
Hoofdstuk 1, 2, 3, 4, 5
Uploaded on
January 10, 2017
Number of pages
40
Written in
2016/2017
Type
Summary
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