Introduction
In this assignment I am going to describe the role internet marketing has with a modern marketing
context.
Definition of internet marketing
Internet marketing is when a company’s introduce the products and services online. Many
companies that aim to gain a lot of profit intend to bring their products or service to the market
using the internet. This is because it’s a profitable way of increasing the organisation’s sales as well
as increasing their number of customers. The Internet is a simple and quick way for the business to
communicate with the customers. Businesses can go online because they can easily promote and
bond with their customers plus it’s also a handy way to increase the company’s SMART objectives. A
few advantages are:
That marketing research information can be easily collected through internet surveys.
It enables new methods of promotion such having links from other sites and banner
advertising.
Organisation can become marketing orientated through being more responsive and flexible.
The use of e-mail allows better access to key managers for customers to provide their views
and pass on comments.
An explanation of the marketing mix (7 Ps) and how internet marketing
integrates in the different tactics.
The 7 Ps of the marketing mix are used by businesses to create a tactical mix designed to achieve the
business aims and objectives. The classic marketing mix consist of only 4 Ps, whiles the extended
modern one consist of seven. The seven Ps are:
Product
Price
Place
Promotion
People
Processes
Physical evidence
Amazon is one of the largest Internet-based retailer in the United States. Amazon.com started as an
online bookstore, but then they have diversified into selling DVDs, VHSs, CDs, video and MP3
downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and
jewellery. The company also produces consumer electronics- notably, Amazon Kindle E-book
readers, fire tablets, fire TV and fire Phone - and is major provider of cloud computing services.
EBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered
in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com
bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The
In this assignment I am going to describe the role internet marketing has with a modern marketing
context.
Definition of internet marketing
Internet marketing is when a company’s introduce the products and services online. Many
companies that aim to gain a lot of profit intend to bring their products or service to the market
using the internet. This is because it’s a profitable way of increasing the organisation’s sales as well
as increasing their number of customers. The Internet is a simple and quick way for the business to
communicate with the customers. Businesses can go online because they can easily promote and
bond with their customers plus it’s also a handy way to increase the company’s SMART objectives. A
few advantages are:
That marketing research information can be easily collected through internet surveys.
It enables new methods of promotion such having links from other sites and banner
advertising.
Organisation can become marketing orientated through being more responsive and flexible.
The use of e-mail allows better access to key managers for customers to provide their views
and pass on comments.
An explanation of the marketing mix (7 Ps) and how internet marketing
integrates in the different tactics.
The 7 Ps of the marketing mix are used by businesses to create a tactical mix designed to achieve the
business aims and objectives. The classic marketing mix consist of only 4 Ps, whiles the extended
modern one consist of seven. The seven Ps are:
Product
Price
Place
Promotion
People
Processes
Physical evidence
Amazon is one of the largest Internet-based retailer in the United States. Amazon.com started as an
online bookstore, but then they have diversified into selling DVDs, VHSs, CDs, video and MP3
downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and
jewellery. The company also produces consumer electronics- notably, Amazon Kindle E-book
readers, fire tablets, fire TV and fire Phone - and is major provider of cloud computing services.
EBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered
in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com
bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The
