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Advertising Cumulative Final Exam (Chapters 9-15 & 17) | 130 Questions with 100% Correct Answers | Verified | 20 Pages
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Advertising appeals and executions are usually independent of each other. - True A print ad that appears in Car and Driver magazine contains details of the advertised car's body, structure, mileage, etc. It employs a rational appeal. - True Slice-of-life ads make use of more excitement and suspense in telling a story when compared to the dramatization style of execution. - False The ad for the Mach3 Sensitive razor that suggests it will make your lady love your face even more is an example of a straight-sell advertising execution. - True Techniques for writing direct headlines include using questions, provocations, how-to statements, and challenges. - False
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