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Exam (elaborations)

International Marketing Chapter 6 Questions and Answers Distinction Level 2023

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what types of analyses are needed to enter a market - -external and internal -what is an external analysis and what does it involve - -PESTEL Analysis -what does PESTEL analysis stand for - -political, economics, social, technology, ecology, legal -what does internal analysis consist of (4) - -pricing, distribution, communication strategies, demand of product

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