Bus 100 Unit 2 Milestone 2 Strayer University, Washington

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Score 22/23




You passed this Milestone
22 questions were answered correctly.
UNIT 2 — MILESTONE 2
1 question was answered incorrectly.
1

Which of the following is true about a market segmentation?



Describes the phases a product goes through during its lifecycle



Focuses more on promotion strategies than pricing strategies



Subdivides the market based on customer traits to focus marketing efforts



Details all of the possible markets a company should try to reach

CONCEPT
Marketing Strategy
2

Which of the following is a specialty good?



Custom painting



Socks




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Refrigerator



Smart phone

CONCEPT
Product
3

Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee.

What should Girard do to market the pickup and delivery service differently than if he were just
marketing a product?



Promote early opening hours



Promote time consumer will save



Promote convenient store location



Promote low dry cleaning prices

CONCEPT
Markets in Marketing
4

A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company
categorically denies these allegations.

Which social responsibility stance to marketing is illustrated in this situation?



Proactive



Obstructionist



Defensive

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