BUS 100 Introduction to Business Unit 2 Milestone Sophia Course
A software company made a new game. The company first determined all males would be
interested in the game but then narrowed their focus to all teenage boys interested in martial
arts games.
Which of the following does this scenario illustrate?
Relationship marketing
Buzz marketing
Redlining
Market segmentation
CONCEPT
Marketing Strategy
2
A large cheesecake conglomerate is accused of scamming potential customers. A
spokesperson for the company categorically denies these allegations.
Which social responsibility stance to marketing is illustrated in this situation?
Proactive
Defensive
Obstructionist
,Accommodative
CONCEPT
Ethics and Marketing
3
Select the item below that illustrates push marketing.
Demonstrating a product at a trade show
Encouraging word of mouth referrals
Creating an in-store promotion
Developing a television commercial
CONCEPT
Push and Pull Marketing
4
Management at a company priced a product very low to enter a new market. The company
offered a small amount of the product at two initial locations.
Which phase of the product life cycle below does this scenario illustrate?
Maturity
Introduction
Decline
Growth
CONCEPT
Product Life Cycle
5
In which of the ways below is green marketing different from green washing?
,
Promotes environmental benefits for social responsibility reasons
Produces non-genuine claims in an effort to gain more customers
Provides a competitive advantage for the company
Produces an image of a company that goes green for the wrong reasons
CONCEPT
Marketing the Environment Ethically
6
Guy wanted to buy the latest gaming system to fit in with his friends at school.
Which type of consumer behavior influence below does this illustrate?
Social
Psychological
Personal
Cultural
CONCEPT
Consumer Behavior
7
Which of the following is a problem a company may face when integrating technology into
its marketing strategies?
How to become socially responsible in communities
How to handle privacy issues when customers share posts on social media
, How to effectively differentiate its products from those of the competition
How to minimize the impact of false advertising in media
CONCEPT
Technology and
Marketing 8
Which of the following is NOT a characteristic of marketing services?
Emphasizes the expertise of the provider
Emphasizes the time savings for consumers
Emphasizes the similarity to competitor's offerings
Emphasizes the level of customer service
CONCEPT
Markets in Marketing
9
An office supply company created a new office organization product. Its customers have
very little knowledge about the product, and the company is willing to modify the product to
adjust to the market.
Which phase of the product lifecycle below does the scenario describe?
Maturity
Introduction
Decline
Growth
CONCEPT
A software company made a new game. The company first determined all males would be
interested in the game but then narrowed their focus to all teenage boys interested in martial
arts games.
Which of the following does this scenario illustrate?
Relationship marketing
Buzz marketing
Redlining
Market segmentation
CONCEPT
Marketing Strategy
2
A large cheesecake conglomerate is accused of scamming potential customers. A
spokesperson for the company categorically denies these allegations.
Which social responsibility stance to marketing is illustrated in this situation?
Proactive
Defensive
Obstructionist
,Accommodative
CONCEPT
Ethics and Marketing
3
Select the item below that illustrates push marketing.
Demonstrating a product at a trade show
Encouraging word of mouth referrals
Creating an in-store promotion
Developing a television commercial
CONCEPT
Push and Pull Marketing
4
Management at a company priced a product very low to enter a new market. The company
offered a small amount of the product at two initial locations.
Which phase of the product life cycle below does this scenario illustrate?
Maturity
Introduction
Decline
Growth
CONCEPT
Product Life Cycle
5
In which of the ways below is green marketing different from green washing?
,
Promotes environmental benefits for social responsibility reasons
Produces non-genuine claims in an effort to gain more customers
Provides a competitive advantage for the company
Produces an image of a company that goes green for the wrong reasons
CONCEPT
Marketing the Environment Ethically
6
Guy wanted to buy the latest gaming system to fit in with his friends at school.
Which type of consumer behavior influence below does this illustrate?
Social
Psychological
Personal
Cultural
CONCEPT
Consumer Behavior
7
Which of the following is a problem a company may face when integrating technology into
its marketing strategies?
How to become socially responsible in communities
How to handle privacy issues when customers share posts on social media
, How to effectively differentiate its products from those of the competition
How to minimize the impact of false advertising in media
CONCEPT
Technology and
Marketing 8
Which of the following is NOT a characteristic of marketing services?
Emphasizes the expertise of the provider
Emphasizes the time savings for consumers
Emphasizes the similarity to competitor's offerings
Emphasizes the level of customer service
CONCEPT
Markets in Marketing
9
An office supply company created a new office organization product. Its customers have
very little knowledge about the product, and the company is willing to modify the product to
adjust to the market.
Which phase of the product lifecycle below does the scenario describe?
Maturity
Introduction
Decline
Growth
CONCEPT
