COM 105 Unit 3 Exam

Collaborative projects, content communities, and online games are all examples of what category of media? - Answer- Social media According to Alexis Ohanian (co-founder of Reddit), what is it that mess people participate in social media? - Answer- ???? (it's not altruism) Which of the following is a good goal of marketers on social media platforms? - Answer- All options are good social media marketing goals As per the reading included in the course, the scandal about Facebook and Cambridge Analytica, Facebook exposed data on up to 87 million Facebook users to a researcher who worked at Cambridge Analytica, which worked for the Trump campaign. - Answer- True Which of the following is a criterion of User Generated Content (UGC)? - Answer- Shows collaborative creative effort Public relations professionals who use coal media (e.g. a Twitter hashtag) to promote a company's brand should be cautious because ________________________________. - Answer- All of these answers are correct In the modern workplace, instances of bullying and sexual harassment are harder to manage because they can occur in the digital realm as well as face-to-face encounters. An employer can request that an accused employee provide access to his or her Facebook page for the purpose of verifying whether the allegations are true. - Answer- True When looking at Morgan's social media page, her last post that she ever wrote state, "I'll just disappear someday and never come back" - Answer- True Lisa Lang asks Christy what she thinks would have happened if her daughter, Morgan, didn't have social media? Christy believes, - Answer- Morgan would not have taken her own life Which of the following is NOT true about social media marketing? - Answer- Most managers are well educated and experienced in successful social media marketing strategies _________________________ is a social interaction, using highly accessible and scalable publishing techniques and web-based technologies to transform ad broadcast media monologues into social media dialogues. - Answer- Social media