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Principles Of Economics Summary, ISBN: 9780077132736 ECT - Economics and Tourism (CBTO1ECT)

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ECT- Book summary
Chapter 1:
Thinking like an economist:
- Common sense
- Marginal costs
- Marginal benefits

Economics: studying choice in an world of scarcity
- Scarcity: is a fundamental fact of life, there is never enough time
money and energy to do all, so we must choose.
o Boundless needs – limited resources
- Economics: the study of how people make choices under conditions
of scarcity and of the results of those choices for society.
- Scarcity principle: the simple fact of scarcity makes trades-offs
necessary. These trade-offs are widespread and important in one of
the core principles of economics.
o No-Free-lunch principle: even lunches that are given to you
are not for free- somebody, somehow always has to pay for
them. (Other name for scarcity principle)
- Cost-benefit analysis: economists resolve trade-offs wit this. The
idea of trade- off is the fact that choice involves compromise
between competing interests. Based on
- Cost benefit Principle: simple principle that an action should be
taken if, and only if, the benefits exceed the costs.
 Take action when additional benefits are higher than
additional costs.
 With one ore ice cream can make you a little bit happier,
but there is also an additional higher chance of getting a
stomach ache.
o Measure: we need to measure the relevant costs and benefits.
o SEE PAGE 5 EXAMPLE
o Economics best: taking into account costs and benefits
o Psychologists best: taking into account learning benefits of
different class sizes.

Applying the cost benefit principle
- Rational: well defined goals and try to fulfil them a the best they
can.
o Cost benefit principle is fundamental tool
o Only difficulty is reasonable measures

- Economic surplus: the economic surplus from taking any action =
the benefit of taking that action – its costs.
o You want to create the largest possible economic surplus.
o Increase in economic surplus = benefit- cost
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