Summary
Samenvatting Theories of Marketing ()
- Course
- Institution
Samenvatting alle colleges en artikelen Theories of Marketing () - 6314M0185Y Week 1: Course introduction and overview of marketing theory development (K. Venetis) Week 2: Consumer power: shifts in marketing relationships (J. Demmers) Week 3: An Interdisciplinary Approach to Marketing (A. Weihrauc...
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