Visual Communication - Unit 2 Milestone 2.

Visual Communication - Unit 2 Milestone 2. Why is a type specimen useful? • It makes it easier to determine which font will be best suited for use in a magazine layout. • It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects. • It creates an environment to quickly determine the best color type for a project. • It enables the designer to select which font is best suited for use on the web. [Digital image]. (n.d.). Retrieved from Which of the following are split complementary colors? • Blue, yellow-orange, and green • Yellow-orange, blue, and violet • Green, blue-green, and violet • Blue-green, violet, and orange Which element is featured prominently in this layout grid? • Columns • Gutter • Bleeds • Caption How tall is a word that is set in 72-point type? • One-half inch • One pica • One inch Which of the following defines a typeface? • A member of a complete set of letters, numbers and punctuation symbols • A capital letter form using different weights and widths • Contains the name of the publisher, family, weight, posture and width • Contains all capital letterforms, of consistent posture and width (n.d.). Retrieved from Which of the layout styles below is used in this image? • Rebus • Big type • Frame • Picture window Claude Monet, Water Lilies, 1916, Oil on canvas [Digital image]. (n.d.). Retrieved from Which list below describes the use of color in this painting? • Primary colors, the use of value, and saturation • Mixing of color with light, warm colors, and the use of darkness • Analogous colors, hexadecimal colors, and complementary colors • Cool colors, the use of pigments, and analogous colors What is the correct description for the classification of type called "Old Style"? • This style is characterized by slab serifs and the use of even-weight strokes. • This style is characterized by low contrast between thick and thin strokes, and distinctive numerals. • This style is characterized by elaborate, straight, angular strokes. • This style is characterized by a geometric quality, with hairline thin serifs and extreme contrast between thick and thin strokes. Which of the following is the best description of WYSIWYG? • Method used to choose the size and shape of the typeface to match marketing profiles • Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version • Used in the Gutenberg Bible to create layouts for better readability • Used primarily to produce golden section proportions in design projects Which of the following statements is true about this color wheel? • The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum. • The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. • The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors. • The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues. CMYK color is used in which situation? • Reading a magazine printed on paper • Reading a magazine on your phone • Reading a magazine on your laptop computer • Reading a magazine on your tablet Which statement correctly explains kerning? • Kerning is the white space between two letters. • Kerning is the white space between two lines of type. • Kerning is the version of a typeface that is wider than its regular form. • Kerning is the spacing across a range of words in body copy. Which principles or elements of layout design are present in this event poster? • Caption and free form text alignment • Columns and justified text alignment • Hierarchy and centered text alignment • Page spread and left text alignment What is an important takeaway from Massimo Vignelli's work from the Unigrid System? • His style proved that a grid is not necessary for a consistent appearance. • It was inspired by the de Stijl style's focus on primary colors. • He revised the way park maps are organized and laid out. • The approach makes it possible to maintain a consistent format across varied pieces of work. How is additive color seen? • When color is reflected • When light is projected • When darkness is shown • Through the printing process Which statement is correct as it relates to color use in Eastern culture? • You would likely see red used at a traditional wedding, because it is a symbol of prosperity. • At the turn of the New Year, you would see white, symbolic of good fortune. • You would see black used at a funeral as a symbol of death and mourning. • Green is often used during traditional holidays because it represents happiness. Which type alignments are easiest to read? • Left and justified alignments • Right and centered alignments • Left and centered alignments • Right and justified alignments When thinking about a layout for a smartphone screen, what is an important initial question to ask? • What do you want viewers to see first? • How many colors can I use? • Will viewers be inspired by this layout? Which of the following terms is a description of type width? • Semibold • Condensed • Italic • Light What is a way to tell if a font is TrueType or OpenType? • Extensions: ".TR" for TrueType, ".OP" for OpenType • Icons: a blue "TT" for TrueType, a teal "O" for OpenType • Platforms: Microsoft uses TrueType, Macintosh uses OpenType Which of the following typographic features is present in this image? • Italic typeface • Initial capital letter • Sans serif typeface • Slanted typeface [Digital image]. (n.d.). Retrieved from Which of the following statements is NOT true about this image? • The image shows a wide range of value. • The image shows a wide range of temperatures. • The image shows a wide range of elements. • The image shows a wide range of lightness. Mixing dabs of red and black acrylic paint, each straight from the tube, will result in a __________ of red. • complement • shade • tone • tint The computer graphics and 3D software programs that are used to create characters, spaceships, and worlds for big-screen films use which color process? • Additive • Pantone • Subtractive • Four color Which of the following is the best description of WYSIWYG? • Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version • Used primarily to produce golden section proportions in design projects • Method used to choose the size and shape of the typeface to match marketing profiles • Used in the Gutenberg Bible to create layouts for better readability When red and grey are mixed together, the result is a different __________ of red. • tone • complement • tint • shade Examine the two type examples. They are shown in the same point size. Why do they look different? • One of the fonts has been tracked very loosely. • The fonts have two different X-heights. • One of the fonts needs to be kerned. In relation to the subtractive color wheel, which statement describes a secondary color? • A hue that results from mixing the triad of red, green and blue • A hue that results from three primary colors being mixed together • A hue that results from mixing two primary colors in equal amounts How is additive color seen? • When darkness is shown • When light is projected • When color is reflected • Through the printing process Why is paragraph alignment important? • The paragraph alignment is the framework on which a design is built. • Paragraph alignment impacts reading speed and how the eye is led through a design. • The paragraph alignment creates unity in a design. What is an important takeaway from Massimo Vignelli's work from the Unigrid System? • The approach makes it possible to maintain a consistent format across varied pieces of work. • He revised the way park maps are organized and laid out. • It was inspired by the de Stijl style's focus on primary colors. • His style proved that a grid is not necessary for a consistent appearance. What is the correct description for the classification of type called "Old Style"? • This style is characterized by low contrast between thick and thin strokes, and distinctive numerals. • This style is characterized by slab serifs and the use of even-weight strokes. • This style is characterized by elaborate, straight, angular strokes. • This style is characterized by a geometric quality, with hairline thin serifs and extreme contrast between thick and thin strokes. Which words from the sentence are a regular weight? • This morning • there was snow • on the grass. Which of the following terms describes the sketch in this photo? • WYSIWYG drawing • Wireframe drawing • Modular drawing • Bleed drawing Which of the following color relationships is in this poster? • Analogous color • Tertiary color • Split complementary color • Complementary color Which of the following best defines the subtractive color process? • The mixing of color with pigment; subtractive color is seen when light is absorbed or reflected by pigment. • The mixing of subtractive color; using PMS color that is seen when light is absorbed or reflected by pigment. • The mixing of powdered color; mixing color that is seen when light is absorbed or reflected by pigment. A grid-based layout commonly used in website design is called what? • Mondrian • Circus • Rebus • Silhouette Which of the following statements is NOT true about this image? • The image shows a wide range of temperatures. • The image shows a wide range of elements. • The image shows a wide range of value. • The image shows a wide range of lightness. Which principles or elements of layout design are present in this event poster? • Caption and free form text alignment • Hierarchy and centered text alignment • Page spread and left text alignment • Columns and justified text alignment What is the difference between a slanted typeface and an italic typeface? • Italic type is computer generated. Slanted type is based on hand-crafted script. • Italic type has poor readability. Slanted type has good readability. • Italic type is designed specifically to slant to the right. Slanted type is regular type that is slanted by a machine. • Italic type has serifs. Slanted type is sans-serif. Which statement is correct as it relates to color use in Eastern culture? • Green is often used during traditional holidays because it represents happiness. • You would likely see red used at a traditional wedding, because it is a symbol of prosperity. • At the turn of the New Year, you would see white, symbolic of good fortune. • You would see black used at a funeral as a symbol of death and mourning. Which type alignments are easiest to read? • Left and justified alignments • Right and centered alignments • Left and centered alignments • Right and justified alignments Which statement correctly relates to tracking? • It affects the word spacing and readability of body copy. • It maintains consistent distance between lines of type. • It improves readability by formatting all text to be the same size. • It makes white space visually even between two letters.