10 Characteristics of Value Propositions
1. Are embedded in business models.
2. Focus on the jobs, pains, and gains that matter most to customers.
3. Focus on unsatisfied jobs, unresolved pains, and unrealized gains.
4. Target few jobs, pains, but do so extremely well.
5. Go beyond functional jobs and address emotional and social jobs.
6. Align with how customers measure success.
7. Focus on jobs, pains, and gains that a lot of people have or that some will pay
a lot of money for.
8. Differentiate from competition on jobs, pains, and gains that customers care
about.
9. Outperforms competition substantially on at least one dimension.
10. Are difficult to copy.
1. Are embedded in business models.
2. Focus on the jobs, pains, and gains that matter most to customers.
3. Focus on unsatisfied jobs, unresolved pains, and unrealized gains.
4. Target few jobs, pains, but do so extremely well.
5. Go beyond functional jobs and address emotional and social jobs.
6. Align with how customers measure success.
7. Focus on jobs, pains, and gains that a lot of people have or that some will pay
a lot of money for.
8. Differentiate from competition on jobs, pains, and gains that customers care
about.
9. Outperforms competition substantially on at least one dimension.
10. Are difficult to copy.
