Mass Communication Chapters 1 – 3 (all Correct)

Communication Correct Answer How we socially interact at a number of different levels through messages. It's a process. Intrapersonal Communication Correct Answer Communication you have with yourself. How you assign meaning to the world around you. Most prevalent form of communication. Feedback Correct Answer Response from receiver of message, occurs constantly. Interpersonal Communication Correct Answer Communication that is either intentional or accidental, verbal, or nonverbal, between two people. This is constant when others are around, and there are many opportunities for feedback. Group Communication Correct Answer Communication in which one person is communicating with audience of two or more people. Roles of communicator and audience are constantly changing. Mass Communication Correct Answer When an individual or institution uses technology to send a message to a large, mixed audience, most of whose members are not known to the sender. Traditionally limited feedback opportunities, but they're growing. Mass Media Correct Answer The technological tools, or channels, used to transmit the messages of mass communication. Sender Message Channel Receiver (SMCR) Model / Transmission Model Correct Answer A dated, simplified model that is still useful in identifying the players in the mass communication process. Bloggers Correct Answer Major source of media criticism because they could be heard as loudly as mainstream media. Message Correct Answer Content being transmitted by the sender to the receiver Encoding Correct Answer, The process of turning the sender's ideas into a message and preparing the message for transmission. Channel Correct Answer Medium used to transmit encoded message. Receiver Correct Answer The audience for mass communication message.