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COMMUNICATION AND CONSUMER BEHAVIOUR

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Institution: Business management
Study: Business management
Course: Business management

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Uploaded on: March 25, 2023
Number of pages: 7
Written in: 2022/2023
Type: Class notes
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Contains: All classes

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communication and consumer behaviour

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Slide 10.1

Chapter 10
COMMUNICATION AND
CONSUMER BEHAVIOUR

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 10.2

Figure 10.1 Basic communication model

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

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