CONSUMER DECISION-MAKING

Slide 4.1




Part 2
THE CONSUMER AS AN
INDIVIDUAL
Chapter 4
CONSUMER DECISION-MAKING

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

,Slide 4.2




Table 4.1 Types of purchase or consumption decisions

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 4.3




Figure 4.1 Goal setting and goal pursuit in consumer behaviour
Source: Adapted from Richard P. Bagozzi and Utpal Dholakia, ‘Goal Setting and Goal Striving in Consumer Behavior’, Journal of Marketing, 63, 1999, 21.
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013