Sophia Introduction To Business Unit 2
SOPHIA INTRODUCTION TO BUSINESS UNIT 2SOPHIA INTRODUCTION TO BUSINESS UNIT 2 CHALLENGE 1: Marketing Focus Basics of Marketing • A.)A touch screen at a gas pump asks customers if they would also like a car wash. employees to tell the community about the new business. • C.)Customers join a rewards program to earn deals and product discounts. • D.)Employees wear tee shirts that promote the business they work for while interacting with customers. Which of the following statements illustrates the utility of ownership? • A.)A new retail store secured a site in a popular shopping district. • B.)A dentist schedules appointments for children on Saturdays. • C.)Financing options are available so that customers can easily buy and enjoy more expensive products. • D.)The demand for lawn furniture peaks in the late spring. Which of the following is a tangible benefit? • A.)Customers fit in with peers who use similar services. • B.)Customers enjoy a unique dining experience. • C.)Customers enjoy a chocolatier's products for their unique flavors. • D.)Customers enjoy high quality customer service. Markets in Marketing Which of the following is an example of B2B marketing? • A.)A trade publication • B.)A lifestyle publication • C.)A magazine devoted to fashion • D.)A magazine devoted to sports
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