MCS 005 Final Exam Questions With Complete Solution

MCS 005 Final Exam Questions With Complete Solution TV as a "Vast Wasteland" - CORRECT ANSWERS - Expression coined by FCC chair Newton Minow in 1961 to describe television content. - Minow advocated for the programming of the public interest. - Financial Interest in Syndication Rules (Fin-Syn) imposed: to ban networks to own or produce more programming Pseudo-eventing - CORRECT ANSWERS - An event staged specifically to attract public attention. - An event is created for the purpose of gaining media coverage. If no media show up, no event. News Staging - CORRECT ANSWERS - Recreating some event that is believed to or could have happened. - Sometimes news staging takes simple forms for example, a reporter may narrate an account of an event he or she did not witness while video of that event is played. The intended impression is that the reporter is on the scene TV Rating - CORRECT ANSWERS percentage of a market's total population that is reached by a piece of broadcast programming - Considers all TV households - Households tuned in to a given program divided by all households with television - Usually expressed as % TV Sharing - CORRECT ANSWERS the percentage of people listening to radio or of homes using television tuned in to a given piece of programming - Considers TV households watching any station - Households tuned into a given program divided by all households tuned into tv at that time - Usually expressed as % The First Electronic Digital Computer and the meaning of "Digital" - CORRECT ANSWERS The title "originator of the computer" resides with Englishman Charles Babbage. The first electronic digital computer was called Colossus. It was developed by the British to break the German's secret codes during WWII. It reduced information to a binary code - that is, a code made up of the digits 1 and 0. In this form information could be stored and manipulated. Pg 234. ARPAnet - CORRECT ANSWERS The Advanced Research Projects Agency (ARPA) was established to sponsor and coordinate sophisticated defense-related research in response to the Soviet Union's launch of Sputnik. Pg 235. Using Honeywell computers at Standford, UCLA, UCSB and University of Utah, the switching network, called ARPAnet, went online in 1969 and became fully operational and reliable within one year. (More info on google doc) The "network of networks" - CORRECT ANSWERS The Internet is most appropriately thought of as a "network of networks" that is growing at an incredibly fast rate. These networks consist of LANS (local area networks), connecting two or more computers, usually within the same building, and WANS (wide area networks), connecting several LANS in different locations." (238) Encryption - CORRECT ANSWERS Electronic coding or masking of information on the Web that can be deciphered only by a receiver with the decrypting key Marshall McLuhan - CORRECT ANSWERS A Canadian media theorist. One of the earliest social scientist to theorize about media. One of his most famous concept is "The Global Village" and "the medium as the message" - "The medium, or process, of our time—electric technology—is reshaping and restructuring patterns of social interdependence and every aspect of our personal life." ----Marshall McLuhan, 1967 Global Village - CORRECT ANSWERS the idea that the new communication technologies will permit people to increasingly involved in one another's lives. Pg 245 (Idea of Marshall McLuhan) Digital Divide - CORRECT ANSWERS the lack of technological access among people of color, people who are poor or disabled, and those in rural communities. Pg 256 Refers to the growing contrast between "information haves," and "information have-nots" in terms of income, race, geographic locations, and nations Pros of Online Communication for Democracy - CORRECT ANSWERS --an engine of public relations: organizations of all types now have direct access to individuals without traditional information filtering --audience-centered mass communication can lead to a flowering of diverse ideas, art, and creativity --The public can become more involved in political and social issues as they organize online --information without national boundaries, transmitting democratic ideas to totalitarian or authoritarian countries Cons of Online Communication for Democracy - CORRECT ANSWERS --too much information, too distractive; --too many generators, too fewer audiences --easy access to online hatred and pornography --erosion of privacy --cyber wars: threats to national security from terrorists and criminals